Verve X3, LLC - We are Committed

Charles L Johnson —Managing Member

We must make a commitment to a simple set of values which, when properly understood and internalized by each and every member of the organization, will serve as a compass to guide us toward a realization of our highest potential.

Virtually all of us are taught values by our parents, our religious leaders, our teachers, and our friends.  Values are basic understandings of such things that give our lives meaning and purpose.  We bring our personal values to our professional endeavors.  They drive our intensity and desire to work hard and be rewarded with not only a livelihood, but also with the respect and loyalty and friendship of our colleagues.

At some point, each and every business that succeeds and grows will assume an organizational identity that transcends the identity of any one individual.

It is at this point that we may speak of the character or personality of the organization to which so many people devote so many of their life’s precious minutes.  It is then that the business must find a purpose, or meaning, beyond simple profit and loss.

Much research has been undertaken and published about what makes a business great.  Always it is the merit of the values and the consistency with which those values are applied that determines true success.

Our simple set of values are presented in order of importance.  Ideally, all activity and decisions made at every level will be consistent with all three values simultaneously.  Yet, where any decision must be made at once, we must not violate a higher value to satisfy a lower value.

The first value is that we always remain Customer Focused.

Customer focus can mean many things.  Fundamentally, it means that we as an organization genuinely care about our customer organizations.  It means our primary purpose it to solve their problems, for if we did not, then we have no right to their payment.

The second value is that we always remain Team Oriented.

Team orientation means that we will always strive to act according to our common welfare, and eliminate divisive behavior.  It means that we will treat each other with respect and have tolerance and compassion.  It means we will seek to share our knowledge and our time with one another, and actively seek to promote consensus in our decisions.  While leadership is vital, leaders shall be the trusted servants of the organization, and shall be equally accountable to the organization for preservation of these values.

The third value is that we always remain Process Driven.

To be process driven is to recognize that we must strive to always provide a higher value than our competitors.  This translates directly into the efficiency we achieve as an organization.  While our capabilities may emanate from our collective talents, skills, and experience, our ability to deliver this worth reliably at the lowest possible cost will depend on the innovation with which we eliminate unnecessary confusion and perform tasks quickly.  Clearly, the highest processes will not yield easily to automation.  Nevertheless, we must rely on sound business rules and methods and standards to deliver maximum value to our clients.

The business landscape changes too quickly for a map to be of any value.  If values represent our purpose, then just as compass, they give us direction. 

A simple way to visualize this compass is to see each of these values as a separate line segment hovering one above the other, in the same general vicinity.  Where our intent is sound, where every decision is based on all three values simultaneously, these segments will align, one directly over the other.  When this occurs, our compass has materialized and will always point the way to success.

 When this compass is the vital device guiding our every decision, the typical preoccupation of business with the bottom line is unnecessary – it will take care of itself!